Previous content libraries are added to the distribution cycle. Written content is edited to keep from SEO duplication problems. Six tested and greenlighted headlines will be created for each content piece to enter the distribution cycle.
Audio content can be transcribed and pitched to publications. Submitting this repackaged content to them opens you to a new audience and builds high-quality backlinks.
Presence created or audited on four social networks. The networks are determined by industry and previous marketing success. These networks use paid media to promote your content through the distribution cycle.
For each of the four networks selected for you, we utilize each of their available communities. To visualize this in practice, if LinkedIn were selected as one of your four networks we would create six variations of each piece of content entering the distribution cycle. Those six variations would be used as LinkedIn personal page posts, company page posts, shared in LinkedIn groups and written as LinkedIn articles.
Accounts and presence created on 8-10 high-quality publications or blog. These are for sharing your repackaged content in a standard digital PR strategy. This gets eyes to your original piece of content, to social, and to your email lists.
Paid media advertising cycles. We use social
advertising as well as paid media platforms
to get your content the ultimate reach.
This includes Taboola or QuuuPromote in your
package. We’ll split test to determine which
one your content performs better in as they
distribute to different third-party
Your paid media through the distribution cycle is split tested by every available audience demographics from zip code to job title. This gives you a holistic and complete look at who your audience is and whom each piece of content resonates with. This shows us how many unique buyer personas your brand actually has.